How Web Design Impacts Your Customers’ Experience
It’s nearly impossible for any business to survive without an online presence. Whether it’s e-commerce or social media, customers expect to see your business online. It helps to have an arsenal of digital marketing strategies in your tool kit, but there’s one part of the digital presence that’s crucial, no matter what else you’re doing.
It’s your web design and it can single handedly shape the customer experience.
Web design should be the core of your digital marketing strategy. This is your home base, it’s where you want people to land, and you want them to enjoy every minute that they’re there. Unfortunately, the importance of web design sometimes goes undervalued, and it costs big time in terms of customer experience.
Here’s the great thing. Paying attention to just a few elements of web design will make a huge difference. Here are a few ways to optimize your web design to attract more visitors and improve their customer experience.
First Impressions Matter
Try to remove yourself from your business for a minute. Yes, it’s a difficult challenge, but you want to try to see your web design from the perspective of your customers, especially the first-time visitor.
Go ahead. Pretend you’ve never been to your site and find your way to your homepage. Now, what do you see? If this wasn’t your site, and you weren’t personally involved, would you like what you see? Think about your own favorite sites and what makes them so great. Are you seeing the same knockout elements here?
Those first few seconds that a visitor is on your page are huge. It’s here that they’ll decide if you’re worth investing more of their time, and potentially their money, in. It’s also at this point that they can quickly bounce right out of there if they don’t like what they see.
Here are a few key elements that make for a great first impression.
It’s eye catching. Your web design should be visually appealing to your target market. Nobody really wants to hang around on a site that’s hard to look at. Granted, the definition of “visually appealing” will change depending on your audience, but a few things remain consistent.
- Clean focused design is key. Clutter is kept to a minimum.
- Amazing visuals tell part of the story instead of relying solely on written content to do the work.
- It’s instantly intuitive to navigate. A quick visual scan and your customer should be able to figure out where they want to go and how to get there.
- You’ve used video. Video creates a positive user experience and having a video element on a landing page increases the rate of conversion.