Search engine optimisation (sometimes known as SEO or search engine marketing) is the process of getting traffic from the free or ‘natural’ search results on search engines. Basically, when a potential client types in a search phrase your business should appear for, SEO will help you appear at the top of the results they see. Before any SEO work takes place, it’s essential to have records of your website’s current performance. The easiest way to do this by installing Google Analytics – this is the first step for many of our clients. Once you know how your site is currently performing, we can create accurate goals together.
What is Organic SEO?
Organic search engine optimisation is work we do to bring your website higher in the natural search engine rankings for particular phrases. Some methods of this include gaining back links to your website or adding fresh, new and relevant content on a regular basis. Effective organic SEO improves your website for the general user’s experience, as well as ensuring the search engines can read and scan your website’s structure efficiently.
User Experience and Conversion Rates
The search engines are constantly updating and tweaking their algorithms for ranking websites. A new key addition by Google is measuring a website’s conversion rate and user visit times. By analysing your clients’ use of your site, our consultants can help you understand their needs and wants as potential customers. By giving them what they’re looking for, we can help you increase those vital conversion rates. Your conversion rates are your business’ performance – you’ll rate higher on the search engines if your website’s visitors stay for longer and interact with your site’s features.
On-Site Search Engine Optimisation
On-site SEO is an incredibly broad spectrum of work – there are many aspects to having your website search engine optimised that take place on the site itself. This includes (but isn’t limited to):
Domain Name Page Titles & Descriptions Sitemaps Internal Links & External Links Keyword Research & Embedding Blogs & Feeds Landing Pages General Content and Writing Removing Duplicate Content Image Optimisation Tags